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Wednesday, July 16, 2014

Ecommerce Analytics: From Data to Decisions - Assessment Answers

Kindly First attempt the Exam and then when you Stuck some where you can check from :)!! I have marked 1 Answer so that you don't follow blindly !! :)

Correct answers are marked Blue.

Unit 1 Assessment answers

  1. You should always use the same dashboard to monitor your site’s performance, regardless of your business objectives and job role.
    • True
    • False
  2. Google Analytics allows you to copy and customize built-in segments or create your own customized segments for analysis.
    • True
    • False
  3. Sequence segments allow you to:
    • analyze a subset of sessions with a specific sequence of pageviews
    • analyze a subset of sessions with a specific sequence of pageviews and event interactions
    • analyze a subset of users with a specific sequence of pageviews and event interactions
    • analyze a subset of users with a specific sequence of traffic sources that bring them to your site across multiple sessions
  4. Given the data in the following report, which audience segment appears to be the most engaged based on bounce rate, time on site and pages per session?
    • the Referral Traffic segment
    • the Search Traffic segment
    • the Direct Traffic segment
    • All of the above segments appear to be equally engaged
  5. The Great Outdoors’ Marketing Director would like to create a segment that includes all users who have seen the summer promotion landing page during any session. Which of the following settings in the segment set-up would he have to change to create the correct segment?
    • change the filter setting from “Sessions” to “Users”
    • change the filter setting from “Include” to “Exclude”
    • change the dimension setting from “Landing Page” to “Page Title”
    • change the rule from “exactly matches” to “does not match”

Unit 2 Assessment answers

  1. Which of the following actions would you consider if you discovered one of your site’s paid traffic sources had a low eCommerce conversion rate?
    • Stop investing in the source immediately.
    • Start investing more in the source immediately.
    • Investigate whether the traffic source contributes towards other site goals besides eCommerce conversions.
    • Investigate whether the source has value in assisting conversions by using the Multi-Channel Funnels reports.
  2. Given the data in the following report, which two channels would benefit the most from coordinated marketing messaging because of their audience overlap?
    • Paid Search & Social Network
    • Paid Search & Display
    • Email & Display
    • Display & Social Network
  3. Given the data in the following report, which channel is the best at assisting eCommerce conversions relative to the number of last or direct click conversions it drove?
    • Direct
    • Referral
    • Organic Search
    • Email
    • Social Network
  4. Given the data in the following report, which channel seems to be missing out on the most conversion credit when using the Last Click Interaction model versus the First Interaction or Linear conversion models?
    • Direct
    • Email
    • Referral
    • Organic Search
    • Social Network
  5. Given the data in the following report, how would you adjust your advertising targeting to try reaching users who are more likely to convert?
    • Use demographic targeting to reach female users
    • Adjust demographic targeting bids higher for the 25-34 age range
    • Use remarketing to customize ad messaging for new users versus returning users

Unit 3 Assessment answers

  1. In order to use the Enhanced Ecommerce reports, like the Product List Performance report and the Shopping Behavior Analysis report, you need to:
    • open a new Google Analytics account
    • have your developer implement Universal Analytics (analytics.js) on your site
    • have your developer use the ec.js plugin to tag your site
    • turn on Enhanced E commerce for your report views
  2. The Product List Performance report provides a list of products that you should stop selling on your site.
    • True
    • False
  3. Given the data in the following Product List Performance report, which product list and list position is the most efficient at driving product views for The Great Outdoors?
    • Position 1 on the Homepage Promo list
    • Position 1 on the Similar Products list
    • Position 3 on the Homepage Promo list
    • Position 3 on the Similar Products list
  4. Given the data in the following Product Performance report which product would you check first for issues with the product details page?
    • 22 oz. Mini Mountain Bottle
    • Travel Journal
    • Organic Basic T-Shirt
    • Men’s Heather T-Shirt
  5. Given the data in the following Checkout Behavior Analysis report, which step in the checkout process would be the best candidate for optimization based on it’s drop-off rate?
    • Billing
    • Shipping
    • Payment
    • Review


    1. Thank you for your time to read this post and please go ahead and complete this course.

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Tuesday, January 28, 2014

Guest Blogging is Dead From 20-January-2014


The decay and fall of guest blogging for SEO.


"Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company." - Matt Cutts

http://www.mattcutts.com/blog/guest-blogging/

Well this sucks.... but it is not the whole truth, as this guy has many cousins, each who contribute to the SEOVI (Search Engine Optimisation Value Indicator) club in remarkable ways when treated with just a little respect.

Best part is that these guys all share the same name,  so the question is which cousin died?

1) Blogging, Guest  (Surname,  first name )
2) Guest, Blogging  (first name , surname)

Truth is the one that was connected to the SPAM team was assassinated by the sneaky military action team that works for the Humming bird foundation, but most of the cousins got a  message which requested them to behave or face the same military action, so guest blogging is still here, and he is doing very well .

As long as he behaves within the rules set out by the#HUMMINGBIRDFOUNDATION he will be safe and also be well rewarded for his efforts as they will be protected by the Humming bird foundations close working partners commonly known as Panda, and penguin.

The other assassins who reside at Google Zoo are still unknown, but we are advised that they are also on the prowl, so we do need to be careful which neighborhood we venture into when looking for SEOVI and associates who offer tickets to the SERP's with reserved seats in the front row.

Enjoy and remember that guest blogging is alive, being treated well in many neighborhoods, but in some areas this guy is in danger as there are known assassins who are working with the Humming bird foundation.

So be on the look out for suspect content that has no close relatives to Gust Blogger, and if found, evacuate Guest blogger as this may be a humming bird related trap that carries some danger to those who are looking to purchase front row seats at the SERP's.

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Tuesday, November 26, 2013

Is Social Bookmarking is still effective ?? - Deep Bhatt

Is Social Bookmarking is still effective ??
Social Bookmarking is still Effective ?
Is Social Bookmarking is still effective ?? 

This question have been lots of time asked in articles and blogs.  
what i believe is may be it is still existing. How?? What i cam to know is why people bookmark their own website, No you shouldn't bookmark your website. what you can do is bookmark those links which are posted on other websites which are relevant to your website. 
For example
I am Handling a Education website
I am making some power point presentation's ( which also has some my links and keywords) now that PPT o have posted on high PR websites such as scribd or Empressor, and then bookmark those links. 
what will happen Bot will definitely link with me scribd or Empressor first then the book mark site. 
Well i wiil be benefited with linkjuice, page rank, keyword relevancy, my content will also have good prosperity in google.

Any Doubt !! About the Logic i am sharing with you ?? Share then comment.
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Ahmedabad - SEM and SEO: How to Remove content from someone else's site - B...

Ahmedabad - SEM and SEO: How to Remove content from someone else's site - B...: Content can be removed from Google’s search results either by the webmaster of the site or by Google. Remove content for legal reasons ...